Welcoming tourists with sustainable mobility

Holidays are too precious to waste time sitting in traffic jams. Forward-thinking European destinations are making efforts to manage seasonal transportation demand and at the same time giving their visitors another reason to come. Check out the STARTER project. 

Within the STARTER project, five tourist destinations in Europe are working to reduce emission associated with seasonal transportation through creating Local Travel Plan Networks (LTPNs). LTPNs develop mobility plans for their city or region. Networks include local authorities, hotels, transportation companies and other tourism or transport-related organisations. The measures initiated through the LTPN suit the specific context and needs of their region and create a win-win situation for all parties involved. The project is partly funded by the European Commission through the Intelligent Energy Europe Programme.

Keep reading to learn about innovations being initiated using this common approach in three very different locations.

Leave your keys at home and visit Werfenweng

Sustainable mobility is a major priority for the mountain village of Werfenweng, Austria. Visitors arriving by car must leave their car keys at the local tourist information centre, where they are securely stored in a safe, for the duration of their stay. In return, visitors receive personal mobility cards that can be used for a variety of alternative and sustainable transport modes. Visitors arriving by train are picked up from the station and sent off with personal mobility cards. The STARTER project has led to the expansion of transportation alternatives, including e-scooters, e-bikes and e-cars. Currently, a new communication strategy is being developed, which will further promote Werfenweng’s sustainable mobility as another reason to visit.

An app for building personal itineraries in Kos 

The Greek island of Kos has developed an app with information on more than 1,200 local attractions and information on how to reach these attractions using rented cars and bikes, buses, taxis and other modes. It is also possible to calculate routes and download them so visitors can navigate the island without an Internet connection. The app is available for Android and iPhone.

Bicycles broaden horizons in Fuerteventura

All-inclusive accommodations are popular on the Spanish island of Fuerteventura. Visitors rarely leave their hotels. In order to encourage visitors to explore more of the island and support businesses in the villages, bicycle use is being encouraged. To encourage visitors to use the bikes for more than a trip to the beach, network members are working hand in hand. Major hotels have purchased rental bicycles. The local government has created a bicycle path connecting to the Museum of Salt, and visitors who arrive by bike receive a present from the museum. 

Using local networks, these towns are making a difference in the experience of visitors while contributing to a more sustainable transport system. Visit the STARTER website
www.starter-project.eu for inspiration and more information about all the pilot areas, including Noordwijk, The Netherlands and the West-Balaton region of Hungary, or contact Hans Zuiver directly.

Want to know more?

On Tuesday, April 15th at 2pm, our colleague Liesbeth van Alphen will present the first results of the project at the "TRA2014 Transport Research Arena 2014” in Paris, France, during the session “Mobility assessment and survey.”


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