OV4U (The Netherlands)
transport for you) is a curriculum we have developed for primary school
children from 10 to12 years old. They learn about public transport and they
practise using it together. Collaboration with experts led to a balanced set of
OV4U lessons across the themes ‘exploring – planning – acting’. Based on the
success of the first version, we now also have a version for students in
Results: Our surveys show
that after the lessons, the image of public transport improved amongst the
pupils. And they intend to increase their public transport travel. Their
parents are also enthusiastic.
More information can be found here: http://www.youtube.com/user/ov4utube?feature=mhsn and www.ov4u.nl
Public Transport Ambassadors Province of Overijssel (The Netherlands)
Client & Question: Nowadays in the Netherlands, most bus stops and train stations are
designed to be as accessible to as many people as possible. This makes public
transport a serious option for the more elderly. Nevertheless, not all the
elderly are open to the possibilities or know of the options they have. The
province of Overijssel was looking for a way to inform and motivate this target
group for Public Transport.
Results: In this pilot project we
developed an educational manual and trained Public Transport Ambassadors. We
also supported the promotion of these Ambassadors in the Province.
Cycle Training Strategy in Amsterdam (The Netherlands)
Client and question: Cycling is a crucial part of the
transport system and culture in the Netherlands. For men and women, for
young, middle-aged and old, for the rich and for the poor, for the
masses, but also for various aldermen, ministers and even our queens
and princesses. Several people from non-cycling countries coming to
live in cities like Amsterdam have started to cycle. This is easier
said then done for many adults. That is why the Netherlands has a
history of cycle training, i.e. for immigrant and refugee women and
also traffic safety cycling programs for children.
Result: For the city of Amsterdam, we developed a Cycle
Training Strategy with three different scenarios. Each scenario
targeted adults and schoolchildren, focusing on capacity building for
community centres and schools, facilitating these local groups to
deliver courses in a more professional manner.
An important element of the strategy is the training of cycle
trainers. As part of the project, a pilot training session for 25 local
female cycle trainers of different ethnic backgrounds was carried out.