Behavioural change / Cycling

‘Programme Bicycle’ in South Holland

Contrary to other provinces, the Province of South-Holland (home of cities such as Rotterdam, The Hague and Gouda) has seen a reduction in the number of collisions. However, this drop has stagnated. Three vulnerable groups in particular: cyclists, young drivers and seniors.

The South-Holland Regional Council for Traffic Safety wants to improve the traffic safety for these groups.

Education

The Council has asked Mobycon to further develop the ‘Programme Bicycle”. The desired programme focuses initially on education by using both the programs developed by the council and several national campaigns. Where needed and possible, we are looking for innovation and we’ll be looking for connections with current programs in which cycling is being stimulated.

The program will be designed so that currently unknown projects can be integrated in the future.

If you want to know more about the project, connect with Mobycon: info@mobycon.com

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Angela van der Kloof

Strategic Advisor

‘Planning, promotion and education for cycling are great tools that contribute to making places thrive, people participate and be healthy, as well as to the quality of the living environment.’

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