The municipality of Zaanstad occupies a rural area just eight kilometers north of Amsterdam. The region’s pastoral character is prized by both residents and visitors from the nearby big city. The mobility plan of Zaanstad aims to increase the municipality’s cycling modal share from 27% to 35% within ten years. Mobycon developed the two-part cycle action plan, comprising a short-term implementation strategy and a longer-term vision document. Developing the plan involved detailed stakeholder outreach and public events to achieve a representative vision for Zaanstad’s cycling future. Different forms of public engagement included: an online platform to invite residents, business owners, local organizations, the creation of an advisory committee, and work sessions with local and regional government partners. The goal of the participation process was to collect input about perceived obstacles in the bicycle network. Mobycon analysis also included the current network and usage. Mobycon worked closely with the Municipality of Zaanstad to compile the input and analysis into a coherent, effective policy.  

 During this project Mobycon applied the ‘mobility donut,’ a holistic tool for helping decision makers and stakeholders weigh the trade-offs of different transportation decisions on a societal level. The mobility donut helped Zaandam develop a vision that gives everyone safe and convenient access to the region’s destinations.