Using a social perspective to get more people cycling

Take a break from your day-to-day activities and join us in this virtual behavior change masterclass. You will be accompanied in developing and implementing your plan to reach your target group. With this, you gain key insights into attracting new cyclists and encouraging more cycling. Learn more about the Social Practice Theory here.

Places where people are happy to cycle offer a good mix of physical and social cycling infrastructure. In cycling policies and measures, the focus is often on creating physical cycling infrastructure. We believe it is a missed opportunity to overlook the social cycling infrastructure aspects, as cycling can be a positive, healthy, and efficient way of getting around for many, from young to old, with diverse backgrounds and physical abilities.

Are you interested in joining this masterclass? Scroll to the bottom and complete the form to receive more information.

What to expect
This masterclass is delivered over four 1.5-hour sessions. We’ll dive into topics like:

• Cycling as behaviour
• What influences the choice to cycle
• Techniques to encourage (daily) cycling in your community

The first three sessions are held biweekly and will provide you with the tools and insights to start testing ideas in your city, region, or organization. Three weeks later, we’ll reconvene for the final session, an opportunity to reflect, share experiences, get feedback, and plan your next steps.

By the end of this masterclass, you’ll be ready to shape further your strategy to inspire and support new (daily) cyclists in your area.

Take part in this masterclass

Learn to strike the right chord in this new masterclass from Angela van der Kloof and Moniek Jansen. Unravel the social perspective on cycling and develop a tailor-made plan of action that you can immediately use to spread your enthusiasm for cycling.

If you are interested in this or another masterclass, please fill out the form below or reach out to us directly at academy@mobycon.com. We’ll get in touch to inform you about dates and options, and find the best time for you to participate.